AI performance marketer

She sees it first.

Cass watches your Meta ad account and brings you one thing at a time in Slack: what she found, what it is costing you, and what she proposes to do about it.

From install to your first real finding in minutes, not weeks.

Add Cass to Slack

Free first diagnosis. Nothing changes without your approval · You keep your password · You can revoke access in one click

Cass
Watches: Meta Ads Lives in: Slack No Google Ads, no TikTok, no LinkedIn. One platform, done properly.
The problem

Your account is not short of data. It is short of decisions.

You have Ads Manager, a spreadsheet, probably two reporting tools. Between them they can answer any question you ask. The trouble is that nobody asks, because asking properly takes an hour you do not have — so the account quietly drifts for weeks and you find out when the month closes.

A dashboard waits until someone opens it. Cass does not wait.


See what she actually sends

Not a dashboard. One message.

Every finding arrives as a sentence you can act on, with the money attached and a specific next move. Approval buttons appear only when there is a real decision to make.

Wasted spend
Cass11:04

Your whole account is standing on one offer. 469 of 473 signups came from a single ad, at 2.30 each.

Everything else you tested burned 807 for 4 signups. And your winning creatives all have “(old)” in the name — you have been moving away from the thing that works.

Want me to pause the three that are bleeding?

Do itNot now
Anomaly
Cass07:12

Yesterday your cost per signup went from 2.40 to 5.80 while spend held steady. That is not noise, that is a break.

One ad set took 63% of the day’s budget and returned two signups.

Show mePause it
Broken measurement
Cass09:35

I can see spend but no conversion events at all for the last four days.

Before we touch anything else: this is either broken tracking or a real collapse, and I cannot tell which from here. I am not going to hand you a verdict built on a hole.

Below the learning floor
Cass14:20

Your account produces about 14 conversions a week across six ad sets. Meta needs roughly 50 per ad set to stop guessing.

No creative change fixes that. Consolidating does.

How she behaves

She knows when to shut up.

Most tools treat your attention as free. Cass treats it as the scarcest thing you own, so her behaviour is bounded by rules she cannot break.

One finding

One message carries one thing. Never a list, never a digest, never “here are 12 opportunities”.

One nudge

If you do not answer within a couple of hours, she nudges once. There is no second nudge, ever.

Then silence

If you still do not answer, she stops. Permanently. She comes back when you write, not on a timer.

Unless money is burning

An anomaly — a spend spike, a collapse in conversions, tracking gone dark — always gets through, even while she is paused.

She explains the order

Ask why that finding came first and she will tell you: the layer it sits on and the money at stake. The ranking is arithmetic, not a vibe.

807 spent → 4 signups

The number she leads with is always the one with money on it.

How it works

Four steps, then she takes over.

1

Add her to Slack

One click. She appears as a teammate and says hello.

2

Connect your account

She sends a link. You log in to Meta yourself and approve. She never sees your password.

3

First finding

She scans, ranks by money at stake, and sends the most expensive thing she found.

4

You decide

Approve it, ask her why, or tell her to leave it. She acts only on a yes.

Add Cass to Slack

Free first diagnosis. Nothing changes without your approval · Revoke access in one click


Access and data

What Cass touches. What she never touches.

You are about to let something new near an account that spends your money. That deserves a straight answer rather than a badge.

She does

  • Ask you to authorise access yourselfYou log in to Meta directly. Your password never reaches us.
  • Read your campaign performanceSpend, conversions, settings and delivery status — the numbers a media buyer would look at.
  • Wait for a yes before actingEvery change to your account is a specific proposal you approve or decline.
  • Say when the data is not good enoughMissing conversions or a stale account produce an explicit “I cannot judge this”, not a confident guess.

She never

  • Changes anything silentlyNo automatic optimisations, no background edits, no “we improved this for you”.
  • Uses your data to train modelsYour account data is not opted into model training.
  • Logs the contents of your messagesOperational logs carry metadata only — never message text or creative names.
  • Keeps access you have withdrawnRevoke it from your own Meta account and she goes dark immediately.
Questions people actually ask

Before you let her in.

What does it cost?

The first diagnosis is free. Cass is new and pricing is not set yet — when it is, you will be told before anything is charged. Nothing starts billing on its own.

Is Cass a person?

No. She is software with a face and a writing style. She sounds like a colleague because that is easier to read at eight in the morning, not to make you think someone is typing.

Can she spend my money?

Only if you approve a specific action that does. She proposes, you decide. There is no autonomous budget authority and no automatic mode to switch on.

What if she is wrong?

You decline and she carries on. Every finding shows the numbers it was built on, so you can check the reasoning instead of trusting the conclusion. Where the data cannot support a verdict, she says so rather than guessing.

Will she flood my Slack?

She cannot. One finding per message, one nudge if you go quiet, then permanent silence until you write back. The only thing that overrides that is an anomaly costing you money.

Why only Meta Ads?

Because one platform understood properly beats five skimmed. Google, TikTok and LinkedIn are not supported, and this page will say so until they are.

How do I get rid of her?

Remove the app from Slack, or revoke the data access from your Meta account. Both take one click and neither goes through us.

See what she finds in your account.

The first diagnosis is free and takes minutes. If she finds nothing worth your attention she will tell you that too — which is itself worth knowing.

Add Cass to Slack

Nothing changes without your approval · You keep your password · Revoke access in one click