Your AI paid ads operator.

Cass runs the daily paid ads work inside the tools your team already uses, and asks before anything touches your budget.

Get started for free

GDPR-compliant data handling · Cancel anytime · No credit card · Approval before risky changes

# paid-adsCass, Marta, Tom
CassApp

I finished your first account audit.

I found 3 things worth fixing first:

1. Search campaign is wasting budget on irrelevant search terms.
2. Some headlines in the P.Max campaign need updates.
3. Server-side tracking problem may be causing a conversion drop.

Show the full auditStart with #1
Marta

how bad is the tracking one?

CassApp

GA4 is recording fewer conversions than the ad platform for the same period. Until that is fixed I would not trust any test result from this week.

Works with

Google Ads Meta Ads LinkedIn Ads Microsoft Ads Amazon Ads X Ads Snapchat Ads Merchant Center GA4soon Search Consolesoon Tag Managersoon Slack Microsoft Teams
Cass
Why an operator, not a tool

Your paid ads get an operator, not another dashboard.

Meet Cassandra.

Cassandra knew that Troy would burn. She said so early, she said so clearly, and no one listened.

Don’t make her watch while you burn your ad budget, knowing she could have prevented it. She sees it first — the wasted spend, the broken tracking, the ad set quietly eating your month — and she says it in the channel your team already works in.

A dashboard waits until someone checks it. Cass runs the daily performance loop: she monitors campaigns, cleans up approved waste, prepares new tests, checks tracking, audits landing pages, and brings you the decisions that need control.

The difference

AI reports. Cass acts.

Claude, Codex, Gemini and Copilot are excellent analysts. They are just not on your account, and they only work while you are typing.

Chatbots and LLMs
Cass
Where it works

In a chat window you have to remember to open.

In the channel your team is already in, next to the people who decide.

What it sees

Whatever you exported and pasted in, as of the moment you pasted it.

Your connected ad accounts, read again every morning.

When it starts

When you prompt it. Nothing happens on a quiet Sunday.

24/7. She checks at 07:00, keeps watching through the weekend, and speaks up the moment spend spikes.

What you get

An analysis. You still open Ads Manager and make every change by hand.

Approved changes already made, risky ones waiting for your yes.

What it remembers

Nothing. Every session starts from an empty context window.

The scope you approved and every call you have already made. She learns your account and your judgement, so the longer you work with her, the better she gets.

Who does the work

You do. It writes the plan, you are still the operator.

She does. You approve, decline, or ask why.

Scope of work

What takes a specialist hours, Cass can prepare in minutes.

She prepares the work and keeps it moving. Anything touching budget, tracking or strategy comes back to you before it happens.

Optimize

  • Bid & budget optimization
  • ROAS improvement
  • Dayparting & scheduling
  • Audience refinement
  • Placement optimization
  • Device bid adjustments

Create

  • Ad creative generation
  • Headline & copy testing
  • A/B testing
  • Dynamic ad variants
  • Video ad hooks
  • Responsive search ads

Audit

  • Wasted spend detection
  • Negative keyword mining
  • Search term reviews
  • Landing page checks
  • Conversion tracking audit
  • Tracking sanity checks
  • Account structure review
  • Quality Score fixes

Report

  • Slack & Teams alerts
  • Campaign summaries
  • Budget pacing alerts
  • Weekly AI summaries
  • Next-week priorities
  • Automated performance reports
  • Competitor benchmarking

The work keeps moving without waiting for the next manual account review.

Why it works

Three things a dashboard will never do for you.

Always-on monitoring

Cass watches campaigns when your team is busy. Spend shifts, weak ads, wasted queries, tracking gaps, landing page issues and conversion drops don’t sit quietly until the next report.

Faster scaling

When something starts working, Cass helps you move faster. She spots winners, prepares the next test, checks whether tracking is trustworthy, and suggests where budget can work harder.

Control where it matters

Cass can handle approved repeatable actions. Budget changes, strategic decisions and risky moves come back to you with context.

See what she actually sends

Every message carries one thing.

What she found, what it is costing you, and the specific next move. Approval buttons appear only when there is a real decision to make.

Campaign cleanup
CassApp

I found 14 search terms with spend and no useful conversions.

I excluded 10 low-risk terms inside the approved cleanup scope.

4 terms need your approval because they are close to high-intent queries.

See terms
Landing page audit
CassApp

I audited the landing page and tracking setup.

The biggest issue is mobile traffic. The page gets clicks, but the CTA is buried below the first screen on smaller devices.

I prepared 3 recommendations.

Show details
Experiment planning
CassApp

I picked the winner from the headline test we started 2 weeks ago.

The winning variant is ready to roll out.

I also prepared the next test for the next 2 weeks.

Review experiment
Weekend watch
CassApp

Weekend monitoring is active.

I’ll keep optimizing campaigns inside the approved scope.

If something affects budget, tracking or strategy, I’ll ask before moving forward.

View scope
How it works

Six steps, then she takes over.

1

Add Cass to Slack

One click, no card. Slack or Teams today, Telegram and WhatsApp are coming.

2

Connect your ad accounts

She sends you the link. You authorise it yourself, and never share a password.

3

She runs the first audit

Ranked by money at stake, not by alert count.

4

You approve the scope

You decide what she can do on her own, and what she cannot.

5

She does the daily work

The day-to-day performance loop, inside the scope you set.

6

Bigger calls come back

With the numbers, the reasoning, and a clear next step.

Get started for free

No credit card. Approval before risky changes · Revoke access in one click

Pricing

Flat fee. Cancel anytime.

No seat maths, no percentage of spend, no annual contract to get started.

Just trying it
$10 / week

For checking if Cass fits your workflow.

  • Cass in your communicator
  • 1 connected ad account
  • Normal chat with Cass
  • First audit after connection
  • Monitoring when something needs attention
  • Approved repeatable tasks
  • Suggestions and actions sent for approval
  • Flat weekly access
Get started
Pro · Most popular
$89 / month

$69 / mo billed yearly — save 20%

For ongoing paid ads work with Cass running the daily loop.

  • Cass for day-to-day campaign work
  • More ad accounts
  • Campaign monitoring and recommendations
  • Approved repeatable optimization tasks
  • Landing page and tracking recommendations
  • Weekly plans
  • Priority setup
  • Flat monthly access
Get started

The first audit is free and needs no card. You will be told what a plan costs before anything is charged.

Access and data

What Cass touches. What Cass never touches.

Built for teams that care who can access their ad accounts, what reaches AI, and what can change without approval.

She does

  • Use OAuth and provider authorizationYou do not share your Google password.
  • Encrypt traffic in productionProduction traffic uses HTTPS.
  • Keep credentials away from AICredentials, OAuth tokens and raw secrets are not sent to AI.
  • Store only what the product needsWe collect the information needed to run features and avoid logging sensitive payloads.
  • Use isolated customer storageClient data and vector collections are separated per client.
  • Let you revoke accessYou can revoke connected provider access from your provider account.

She never

  • Trains models on your ad account dataYour connected account data is not opted into model training.
  • Joins your Google Ads account as a userCass connects through authorization flows and APIs.
  • Makes risky changes silentlyBudget, strategy and higher-risk actions wait for approval.
  • Sends secrets to AIAPI keys, OAuth tokens and raw credentials stay outside model prompts.
  • Hides the reasoningHer messages can include details, evidence and next steps before approval.
Questions people actually ask

Before you let her in.

What is Cass?

Cass is an AI performance marketer that works inside your communication tools. She runs the day-to-day paid ads work and asks for approval when a decision affects budget or risk.

Where does Cass work?

Slack and Teams today. Telegram and WhatsApp are coming, and SMS can be supported through Twilio-based messaging.

Which platforms can Cass work with?

Google Ads, Google Merchant Center, LinkedIn Ads, Microsoft Ads, Amazon Ads, X Ads, Snapchat Ads and Meta Ads. GA4, Search Console and Tag Manager are coming soon.

Does Cass only monitor?

No. Cass runs the day-to-day performance loop: checks campaigns, prepares fixes, executes approved repeatable tasks, audits landing pages, checks tracking and writes plans.

Does Cass make changes by itself?

Cass can run approved repeatable tasks inside the scope you accept. Risky changes wait for approval.

Can I see why Cass recommends something?

Yes. Her messages include a details view with the evidence, the reasoning and the next step.

Will Cass show up as a user in Google Ads?

No. Cass connects through authorization flows and APIs.

Is my data used to train AI models?

No. Your connected account data is not opted into model training.

How do I get rid of her?

Remove the app from Slack, or revoke the data access from your provider account. Both take one click and neither goes through us.

Let Cass run the daily paid ads loop.

Connect your tools, approve the operating scope, and get campaign work done inside Slack or Teams.

Get started free

GDPR-compliant data handling · Cancel anytime · No credit card · Approval before risky changes